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Global Marketing In Videogames

Games
by
Dave Shaw

An unusual argument occured among team X360 this morning. You know how football teams desperate for a large injection of cash might sign a famous, rubbish or possibly both of the above player to join their ranks, so legions of their countrymen would flock to buy a piece of polyester sportswear with their name on it?

Global Marketing In Videogames

An unusual argument occured among team X360 this morning. You know how football teams desperate for a large injection of cash might sign a famous, rubbish or possibly both of the above player to join their ranks, so legions of their countrymen would flock to buy a piece of polyester sportswear with their name on it? Well, it appears something similar has happened with Super Street Fighter IV, whose Korean character Juri was added at the request of Capcom’s president, who wanted the game to have a wider Asian audience. All of which engenders the question: can a game appeal to you on the origin of its characters, rather than through, you know, being good? Is there anyone out there who bought Super Street Fighter II because they identified with Cammy?

Seems like nonsense to us, what do you think?

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    One Comment »

    • Bomby said:

      would you play fifa if stoke where not in it?

      i dont know, iv never really thought about the main character when it comes to my enjoyment of games. having a good lead helps, but it doesnt really sell games. lost planet….wayne…urgh.

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