Having started playing Gears 3 recently and putting the pad down about a third of the way in because although there was the satisfaction of a good cover and combat system which enabled me to pop loads of bullets in the heads of bad guys I was also bored. Bored of the big hollywood style set pieces, generic yankee gung-ho space marine premise and bollocks storyline.
That's when I realised why I loved Vanquish so much. It did away with any storyline instead replacing it with babble, its space marines took being bad ass and turned it to 11 allowing sliding and super-human acrobatics and it took set pieces and made them over the top to the realms of silly.
It still allowed me to pop millions of bullets into bad guys heads with a good cover and combat system but it did away with the exact same, standard formula seen in everything since Gears 1; instead using it as a base which to expanded, applying innovation which gave players what felt like a roller coaster ride whilst shooting.
Vanquish was a straight up, full on action TPS which didn't give a sh1t about giving you anything but a lovingly crafted, eye bleedingly fast and technically brilliant gaming experience and I respect that.
'Nothing is true, all is permissible' (Hassan-i Sabbah).